Beyond Meat

To support Beyond Meat’s integration into the Chinese market, our team addressed two key consumer pain points—product consumption scenarios and value advantages—and developed creative guidelines accordingly. As a lead designer, I replaced the original product visuals with appetizing images of Chinese cuisine, set against a Chinese dining table backdrop, to reflect consumers’ daily lives. I also oversaw the product photo shoot, ensuring the visuals aligned with the creative direction. Color, typography, and Chinese font choices adhered to brand packaging standards, ensuring consistency and reinforcing a distinctive brand identity