Pringles

(Photography Direction.) (Retouching.)

Our team created a vibrant, spicy chip packaging to give Pringles a youthful, energetic image and boost its market competitiveness. This design was for the launch of three bold, spicy flavors aimed at the Chinese market. I led the photoshoot, overseeing composition and execution to capture the essence of the new flavors, and handled the retouching to emphasize the vibrant packaging and tempting chips.